Amorim cork used inside the MINI Strip
Amorim cork used inside the MINI Strip
A solution to withstand the demands of everyday lifeIntegrated in the dashboard, sun visors and doors, cork is a natural raw material, thus contributing to reduce the environmental footprint of this unique specimen custom-made by the German manufacturer
“Cork is a raw material so naturally exceptional that it may seem impossible to improve it. But this is precisely what Corticeira Amorim has been achieving over the last 150 years”
Amorim cork is used inside the MINI Strip
Integrated in the dashboard, sun visors and doors, cork is a natural raw material, thus contributing to reduce the environmental footprint of this unique specimen custom-made by the German manufacturer, which features the signature of the British designer Paul Smith. Supplied by Amorim Cork Composites, cork also provides the German brand's car with comfort, water resistance, thermal and acoustic insulation, and anti-vibration.
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Resilience, compressibility, and friction resistance
Using moulding techniques, the natural characteristics of cork such as lightness, elasticity and softness to the touch, come together, offering a sense of well-being, natural beauty and comfort inside the car. A solution that, bearing in mind the resilience, compressibility, and friction resistance of this unique material, is also prepared to withstand the demands of everyday life. Whether by daily use, sporty driving or the state of the roadways.
The Chairman and CEO of Corticeira Amorim, António Rios de Amorim, states that 'the use of cork in an iconic car model such as the MINI is the premise of a change in the mobility sector that is already underway. A paradigm shift of which Corticeira Amorim is an integral part'. He adds that 'cork is a raw material so naturally exceptional that it may seem impossible to improve it. But this is precisely what Corticeira Amorim has been achieving over the last 150 years, through structured innovation programs, investing in differentiation based on the unique qualities of cork and contributing like no other company in the sector to the reinvention of this unique natural material'
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Adding value to cork in a competitive, differentiated and innovative way
The integration of cork inside the MINI Strip is thus another achievement in line with Corticeira Amorim's mission: adding value to cork in a competitive, differentiated and innovative way, in perfect harmony with Nature. In other words, fostering the development of sustainable products, practices, and solutions. While meeting consumer needs, anticipating market trends, and exceeding the expectations of some of the world's most technological, groundbreaking and demanding activities.
Photos provided by BMW Group