Amorim Cork Composites hosted this year’s General Assembly of the MMFA - Multilayer Modular Flooring Association.

During the 2-day event, latest trends, sales, materials, technologies, new product categories, certification, and research were extensively debated by 75 professionals from leading European flooring companies and their suppliers. Participants discussed the state of the art in this industry and future trends, new developments and innovation.

The focus on new materials and technologies, and cooperation between the market’s various organizations, including intra-continental institutions, were considered to be directions that should be followed in order to foster a competitive landscape with major growth potential.

Emphasis was placed on the exponential growth of the contemporary flooring solution, LVT - Luxury Vinyl Tile - which offers excellent performance, design, durability and technology. This growth trend opens up new opportunities for various businesses and materials that can add value to this flooring solution. Cork composite solutions are an example of materials that can be added in the production of LVT flooring, offering higher performance advantages at different levels, in terms of thermal and acoustic insulation, additional walking comfort for end users and the lightness that it confers to the final product.

To gain a better perspective of the MMFA’s 2017 General Assembly and the industry in general, we interviewed MMFA president, Matthias Windmöller, responsible for promoting the event, and the US-MFAssociation president, Harlan Stone, who on the second day of the event talked about the sector’s North American market.